20 January 2016; EU-China Seminar on Tourism Cooperation A426-C1; Beijing

China has recently become the world’s largest outbound tourism market as well as an important destination for inbound tourism. However both Chinese inbound tourism from the EU and outbound tourism to the EU are comparatively less significant compared with other countries and regions. There is thus much room left for the development of the EU-China tourism industry. In order to discuss these issues and promote the implementation of the EU-China Joint Statement on Tourism Cooperation signed in 2013, EUCTP II will organise a seminar on tourism cooperation. The seminar aims at providing a platform for Chinese and European tourism stakeholders to discuss how to further promote inbound and outbound tourism to both destinations. European and Chinese representatives from institutions and businesses will be given an opportunity to discuss the following topics: (i) Optimising investment and B2B matchmaking; (ii) Improving tourism services and Promoting Tourism destinations between EU and China. Project Team Contact: Madam Huang Danhan (This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.)

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